{"id":10794,"date":"2025-10-02T13:50:29","date_gmt":"2025-10-02T11:50:29","guid":{"rendered":"https:\/\/fmm.kpi.ua\/?p=10794"},"modified":"2025-10-02T13:52:39","modified_gmt":"2025-10-02T11:52:39","slug":"%d1%8f%d0%ba-esg-%d0%b7%d0%bc%d1%96%d0%bd%d1%8e%d1%94-%d1%84%d1%96%d0%bd%d0%b0%d0%bd%d1%81%d0%b8-%d1%82%d0%b0-%d0%bb%d0%be%d0%b3%d1%96%d1%81%d1%82%d0%b8%d0%ba%d1%83-%d0%b3%d0%be%d1%81%d1%82%d1%8c","status":"publish","type":"post","link":"https:\/\/fmm.kpi.ua\/?p=10794","title":{"rendered":"\u042f\u043a ESG \u0437\u043c\u0456\u043d\u044e\u0454 \u0444\u0456\u043d\u0430\u043d\u0441\u0438 \u0442\u0430 \u043b\u043e\u0433\u0456\u0441\u0442\u0438\u043a\u0443: \u0433\u043e\u0441\u0442\u044c\u043e\u0432\u0430 \u043b\u0435\u043a\u0446\u0456\u044f \u0410\u043d\u0434\u0440\u0456\u044f \u0413\u043e\u043d\u0442\u0438 \u0432 \u041a\u041f\u0406"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10794\" class=\"elementor elementor-10794\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-84d3610 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"84d3610\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9dab840\" data-id=\"9dab840\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7233611 elementor-widget elementor-widget-text-editor\" data-id=\"7233611\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p data-start=\"72\" data-end=\"296\"><strong data-start=\"72\" data-end=\"81\">\u0414\u0430\u0442\u0430:<\/strong> 2 \u0436\u043e\u0432\u0442\u043d\u044f 2025<br data-start=\"95\" data-end=\"98\" \/><strong data-start=\"98\" data-end=\"107\">\u041a\u0443\u0440\u0441:<\/strong> \u00ab\u0421\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u0447\u043d\u0435 \u0443\u043f\u0440\u0430\u0432\u043b\u0456\u043d\u043d\u044f \u0441\u0442\u0430\u043b\u0438\u043c\u0438 \u043b\u0430\u043d\u0446\u044e\u0433\u0430\u043c\u0438 \u043f\u043e\u0441\u0442\u0430\u0447\u0430\u043d\u043d\u044f\u00bb<br data-start=\"161\" data-end=\"164\" \/><strong data-start=\"164\" data-end=\"175\">\u0421\u043f\u0456\u043a\u0435\u0440:<\/strong> <strong data-start=\"176\" data-end=\"192\">\u0410\u043d\u0434\u0440\u0456\u0439 \u0413\u043e\u043d\u0442\u0430<\/strong>, \u0437\u0430\u0441\u043d\u043e\u0432\u043d\u0438\u043a \u0456 CEO <strong data-start=\"210\" data-end=\"223\">HIPPARCOS<\/strong>, \u0435\u043a\u0441\u043f\u0435\u0440\u0442 \u0437\u0456 \u00ab\u0437\u0435\u043b\u0435\u043d\u043e\u0433\u043e\u00bb \u0444\u0456\u043d\u0430\u043d\u0441\u0443\u0432\u0430\u043d\u043d\u044f \u043f\u0440\u043e\u0454\u043a\u0442\u0456\u0432 \u043f\u043e\u0432\u043e\u0454\u043d\u043d\u043e\u0457 \u0432\u0456\u0434\u0431\u0443\u0434\u043e\u0432\u0438 \u0423\u043a\u0440\u0430\u0457\u043d\u0438<\/p><p data-start=\"298\" data-end=\"571\">\u0427\u0438 \u043c\u043e\u0436\u0443\u0442\u044c <strong data-start=\"308\" data-end=\"324\">ESG-\u043a\u0440\u0438\u0442\u0435\u0440\u0456\u0457<\/strong> \u0456 \u0441\u0442\u0430\u043b\u0438\u0439 \u0440\u043e\u0437\u0432\u0438\u0442\u043e\u043a \u0440\u0435\u0430\u043b\u044c\u043d\u043e \u0432\u043f\u043b\u0438\u0432\u0430\u0442\u0438 \u043d\u0430 \u0442\u0435, \u043a\u0443\u0434\u0438 \u0440\u0443\u0445\u0430\u0454\u0442\u044c\u0441\u044f <strong data-start=\"382\" data-end=\"393\">\u043a\u0430\u043f\u0456\u0442\u0430\u043b<\/strong> \u0456 \u044f\u043a \u0432\u0438\u0431\u0443\u0434\u043e\u0432\u0443\u044e\u0442\u044c\u0441\u044f <strong data-start=\"413\" data-end=\"445\">\u0433\u043b\u043e\u0431\u0430\u043b\u044c\u043d\u0456 \u043b\u0430\u043d\u0446\u044e\u0433\u0438 \u043f\u043e\u0441\u0442\u0430\u0447\u0430\u043d\u043d\u044f<\/strong>? \u041d\u0430 \u0432\u0456\u0434\u043a\u0440\u0438\u0442\u0456\u0439 \u043b\u0435\u043a\u0446\u0456\u0457 \u043f\u0430\u043d \u0410\u043d\u0434\u0440\u0456\u0439 \u043f\u043e\u043a\u0430\u0437\u0430\u0432, \u0449\u043e \u0442\u0430\u043a &#8211; \u0456 \u043d\u0430\u0432\u0456\u0432 \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u0456 \u043f\u0440\u0438\u043a\u043b\u0430\u0434\u0438 \u0437 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0438 \u0443\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u043e\u0433\u043e \u0442\u0430 \u043c\u0456\u0436\u043d\u0430\u0440\u043e\u0434\u043d\u043e\u0433\u043e \u0431\u0456\u0437\u043d\u0435\u0441\u0443.<\/p><h2 data-start=\"573\" data-end=\"591\">\u041f\u0440\u043e \u0449\u043e \u0433\u043e\u0432\u043e\u0440\u0438\u043b\u0438<\/h2><ul><li data-start=\"594\" data-end=\"701\"><strong data-start=\"594\" data-end=\"637\">\u041d\u0430\u0432\u0456\u0449\u043e \u0431\u0456\u0437\u043d\u0435\u0441\u0443 ESG \u0456 \u0445\u0442\u043e \u0439\u043e\u0433\u043e \u00ab\u0432\u0438\u0433\u0430\u0434\u0430\u0432\u00bb<\/strong>: \u044f\u043a \u043c\u0435\u0442\u0440\u0438\u043a\u0438 \u0441\u0442\u0430\u043b\u043e\u0441\u0442\u0456 \u043f\u043e\u0442\u0440\u0430\u043f\u0438\u043b\u0438 \u0432 \u0440\u0456\u0448\u0435\u043d\u043d\u044f \u0456\u043d\u0432\u0435\u0441\u0442\u043e\u0440\u0456\u0432 \u0456 \u0431\u0430\u043d\u043a\u0456\u0432.<\/li><li data-start=\"704\" data-end=\"833\"><strong data-start=\"704\" data-end=\"730\">\u0412\u043f\u043b\u0438\u0432 \u043d\u0430 \u041c\u0421\u0411 \u0432 \u0423\u043a\u0440\u0430\u0457\u043d\u0456<\/strong>: \u043a\u043e\u043b\u0438 ESG-\u0437\u0432\u0456\u0442\u043d\u0456\u0441\u0442\u044c \u0441\u0442\u0430\u0454 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043d\u043e\u044e \u043f\u0435\u0440\u0435\u0432\u0430\u0433\u043e\u044e, \u0430 \u043a\u043e\u043b\u0438 &#8211; \u00ab\u043a\u0432\u0438\u0442\u043a\u043e\u043c\u00bb \u0443 \u043c\u0456\u0436\u043d\u0430\u0440\u043e\u0434\u043d\u0456 \u043b\u0430\u043d\u0446\u044e\u0433\u0438 \u043f\u043e\u0441\u0442\u0430\u0447\u0430\u043d\u043d\u044f.<\/li><li data-start=\"836\" data-end=\"927\"><strong data-start=\"836\" data-end=\"862\">\u0422\u0440\u0435\u043d\u0434\u0438 \u0432 \u043b\u043e\u0433\u0456\u0441\u0442\u0438\u0446\u0456 \u0422\u041d\u041a<\/strong>: \u043f\u0440\u043e\u0437\u043e\u0440\u0456\u0441\u0442\u044c, \u0432\u0456\u0434\u0441\u0442\u0435\u0436\u0443\u0432\u0430\u043d\u0456\u0441\u0442\u044c \u0456 \u0434\u0435\u043a\u0430\u0440\u0431\u043e\u043d\u0456\u0437\u0430\u0446\u0456\u044f \u044f\u043a \u043d\u043e\u0432\u0438\u0439 \u00abmust\u00bb.<\/li><li data-start=\"930\" data-end=\"1078\"><strong data-start=\"930\" data-end=\"958\">\u0406\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0438 \u0444\u0456\u043d\u0430\u043d\u0441\u0443\u0432\u0430\u043d\u043d\u044f<\/strong>: \u043c\u0435\u0445\u0430\u043d\u0456\u0437\u043c\u0438 \u0441\u0442\u0430\u043b\u043e\u0433\u043e \u0444\u0456\u043d\u0430\u043d\u0441\u0443\u0432\u0430\u043d\u043d\u044f, <strong data-start=\"992\" data-end=\"1025\">\u0437\u0435\u043b\u0435\u043d\u0456 \u0442\u0430 \u0441\u043e\u0446\u0456\u0430\u043b\u044c\u043d\u0456 \u043e\u0431\u043b\u0456\u0433\u0430\u0446\u0456\u0457<\/strong>, KPI-linked \u043f\u0456\u0434\u0445\u043e\u0434\u0438, \u043f\u0440\u0430\u043a\u0442\u0438\u0447\u043d\u0456 \u043a\u0435\u0439\u0441\u0438 \u0437\u0430\u0441\u0442\u043e\u0441\u0443\u0432\u0430\u043d\u043d\u044f.<\/li><li data-start=\"1081\" data-end=\"1183\"><strong data-start=\"1081\" data-end=\"1101\">Q&amp;A \u0431\u0435\u0437 \u0444\u0456\u043b\u044c\u0442\u0440\u0456\u0432<\/strong>: \u0441\u043f\u0456\u043a\u0435\u0440 \u0434\u0435\u0442\u0430\u043b\u044c\u043d\u043e \u0432\u0456\u0434\u043f\u043e\u0432\u0456\u0432 \u043d\u0430 \u0437\u0430\u043f\u0438\u0442\u0430\u043d\u043d\u044f \u0456 \u00ab\u0440\u043e\u0437\u043a\u043b\u0430\u0432 \u043f\u043e \u043f\u043e\u043b\u0438\u0447\u043a\u0430\u0445\u00bb \u0441\u043a\u043b\u0430\u0434\u043d\u0456 \u043a\u043e\u043d\u0446\u0435\u043f\u0446\u0456\u0457.<\/li><\/ul><h2 data-start=\"1185\" data-end=\"1213\">\u0427\u043e\u043c\u0443 \u0446\u0435 \u0432\u0430\u0436\u043b\u0438\u0432\u043e \u0441\u0442\u0443\u0434\u0435\u043d\u0442\u0430\u043c<\/h2><ul><li data-start=\"1216\" data-end=\"1310\">\u0420\u043e\u0437\u0443\u043c\u0456\u0454\u0442\u0435, <strong data-start=\"1227\" data-end=\"1257\">\u044f\u043a \u0437\u043c\u0456\u043d\u044e\u044e\u0442\u044c\u0441\u044f \u0432\u0438\u043c\u043e\u0433\u0438 \u0440\u0438\u043d\u043a\u0443<\/strong> \u0442\u0430 \u0456\u043d\u0432\u0435\u0441\u0442\u043e\u0440\u0456\u0432 &#8211; \u0456 \u044f\u043a \u043f\u0456\u0434 \u043d\u0438\u0445 \u0430\u0434\u0430\u043f\u0442\u0443\u0432\u0430\u0442\u0438 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u0457.<\/li><li data-start=\"1313\" data-end=\"1446\">\u0411\u0430\u0447\u0438\u0442\u0435, <strong data-start=\"1321\" data-end=\"1360\">\u0434\u0435 \u0437\u2019\u044f\u0432\u043b\u044f\u044e\u0442\u044c\u0441\u044f \u043d\u043e\u0432\u0456 \u043f\u0440\u043e\u0444\u0435\u0441\u0456\u0439\u043d\u0456 \u043d\u0456\u0448\u0456<\/strong>: ESG-\u0430\u043d\u0430\u043b\u0456\u0442\u0438\u043a\u0430, \u0441\u0442\u0430\u043b\u0438\u0439 SCM, \u0437\u0432\u0456\u0442\u043d\u0456\u0441\u0442\u044c, \u0444\u0456\u043d\u0430\u043d\u0441\u043e\u0432\u0435 \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0443\u0432\u0430\u043d\u043d\u044f \u00ab\u0437\u0435\u043b\u0435\u043d\u0438\u0445\u00bb \u043f\u0440\u043e\u0454\u043a\u0442\u0456\u0432.<\/li><li data-start=\"1449\" data-end=\"1563\">\u041e\u0442\u0440\u0438\u043c\u0443\u0454\u0442\u0435 <strong data-start=\"1459\" data-end=\"1473\">\u0436\u0438\u0432\u0456 \u043a\u0435\u0439\u0441\u0438<\/strong> \u0442\u0430 \u0456\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0430\u0440\u0456\u0439, \u044f\u043a\u0438\u0439 \u043c\u043e\u0436\u043d\u0430 \u0437\u0430\u0441\u0442\u043e\u0441\u0443\u0432\u0430\u0442\u0438 \u0432\u0436\u0435 \u0443 \u043a\u0443\u0440\u0441\u0430\u0445, \u0441\u0442\u0430\u0436\u0443\u0432\u0430\u043d\u043d\u044f\u0445 \u0456 \u043c\u0430\u0439\u0431\u0443\u0442\u043d\u0456\u0445 \u043f\u0440\u043e\u0454\u043a\u0442\u0430\u0445.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb77e10 elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"eb77e10\" data-element_type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 \u0437 3\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/fmm.kpi.ua\/wp-content\/uploads\/2025\/10\/kmb-n-27-2-768x432.jpg\" alt=\"kmb-n-27-2\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 \u0437 3\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/fmm.kpi.ua\/wp-content\/uploads\/2025\/10\/kmb-n-27-3-768x432.jpg\" alt=\"kmb-n-27-3\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 \u0437 3\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/fmm.kpi.ua\/wp-content\/uploads\/2025\/10\/kmb-n-27-4-768x432.jpg\" alt=\"kmb-n-27-4\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e284c2 elementor-widget elementor-widget-text-editor\" data-id=\"0e284c2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3 data-start=\"1570\" data-end=\"1609\">\u0414\u043e\u043b\u0443\u0447\u0430\u0439\u0442\u0435\u0441\u044f \u0434\u043e \u043d\u0430\u0441\u0442\u0443\u043f\u043d\u0438\u0445 \u0437\u0443\u0441\u0442\u0440\u0456\u0447\u0435\u0439!<\/h3><p data-start=\"1610\" data-end=\"1894\">\u0425\u043e\u0447\u0435\u0442\u0435 \u0440\u043e\u0437\u0443\u043c\u0456\u0442\u0438, <strong data-start=\"1627\" data-end=\"1656\">\u043a\u0443\u0434\u0438 \u0440\u0443\u0445\u0430\u044e\u0442\u044c\u0441\u044f \u0456\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0456\u0457<\/strong> \u0456 \u044f\u043a \u0446\u0435 \u0432\u043f\u043b\u0438\u0432\u0430\u0454 \u043d\u0430 <strong data-start=\"1676\" data-end=\"1712\">\u043b\u043e\u0433\u0456\u0441\u0442\u0438\u043a\u0443 \u0442\u0430 \u043a\u0430\u0440\u2019\u0454\u0440\u043d\u0456 \u043c\u043e\u0436\u043b\u0438\u0432\u043e\u0441\u0442\u0456<\/strong>?<br data-start=\"1713\" data-end=\"1716\" \/>\u0421\u043b\u0456\u0434\u043a\u0443\u0439\u0442\u0435 \u0437\u0430 \u0430\u043d\u043e\u043d\u0441\u0430\u043c\u0438 \u0444\u0430\u043a\u0443\u043b\u044c\u0442\u0435\u0442\u0443 \u0442\u0430 <strong data-start=\"1752\" data-end=\"1819\">\u0440\u0435\u0454\u0441\u0442\u0440\u0443\u0439\u0442\u0435\u0441\u044c \u043d\u0430 \u043d\u0430\u0441\u0442\u0443\u043f\u043d\u0456 \u0433\u043e\u0441\u0442\u044c\u043e\u0432\u0456 \u043b\u0435\u043a\u0446\u0456\u0457, \u0432\u043e\u0440\u043a\u0448\u043e\u043f\u0438 \u0456 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